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When switching from TikTok to RedNote, you will want to know the vibe of community on RedNote to be successful.
Content Type
TikTok: Most of Tiktok is about short form video content such as dances, trends, and memes.
RedNote: RedNote's mission is to "Inspire Lives". RedNote is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles. You will find short form video content such as dances, memes, lifestyle tips, product/place reviews, travel, fitness, childcare, and personal stories. Think of RedNote as picture/video based mini-blogs which you can get inspirations from.
Content Quality
While TikTok might reward frequent posting, RedNote generally rewards high quality contents and use of attractive pictures.
Content Length
TikTok: You can go viral with a 15-second masterpiece.
Rednote: Peole will carefully read post captions and details. You will want to share your personal insights in your post.
Content Hashtags & Keywords
TikTok: hashtags in Tiktok can be trendy and fleeting.
Rednote: hashtags and keywords in RedNote should be targeted, especially if you’re reviewing products or sharing how-to tips.
Importance of Community
Responding to comments is key on both platforms, but RedNote users expect friendly and meaningful discussion. Real interactions are important here. Think of it as Reddit posts.
Monetization
TikTok: Tiktok offers Creator Fund, TikTok Shop, Collaboration in Marketplace, and Video Gifts
RedNote: RedNote offers e-commerce platform. However in order to sell through the e-commerce platform, you need Enterprise/Pro account. However, RedNote can still be used to promote your brand and convert potential customers to real customers for monetization. RedNote offers private group chat where you can promote your product.
I hope you continue to enjoy RedNote!
